Latest Agenda

Optional pre-conference tutorials: Sunday 9 November, 2008

Introduction to MMT for Banks

Introduction to MMT for MNOs

Introduction to MMT for MFIs

Day One: Monday 10 November, 2008

From

8:45     Registration and coffee


9:30    The size of the MMT opportunity
            Current data and future forecasts
            •    Migrant worker trends
            •    Cross-border remittances
                  - Volumes
                  - Values
                  - Geographical markets
                  - Fees
                  - Where is the margin in international money transfer and remittances?
            •    Domestic money transfers
            •    Mobile penetration vs access to banking services in emerging markets
            •    mWallets in circulation now and in the future


9:50    Round table: the “MNO-led” business model
            What’s in it for the Network Operator?
            •    MNO’s business case for MMT:
                        o    Impact on ARPU
                        o    Impact on churn
            •    What does the MNO bring to the business model?
                        o    Access to a critical mass of mobile customers
                        o    An extensive airtime topup network (can this be used for cash in / cash out?)
                        o    Consumer trust in PAYG business models
                        o    Pervasive, exciting brand


10:20    Round table: the “Bank-led” business model
              What’s in it for Financial Institutions?
              •    Banks’ business case for becoming MVBOs (Mobile Virtual Banking Operators):
                        o    Economically banking the unbanked
                        o    Cross selling other financial products, e.g. prepaid cards
                        o    Extending MMT into a broader suite of mPayments services: domestic and
                               international remittances, airtime topup, utility bills, microfinance loans, payroll,
                               general mPayments
              •    What does the bank bring to the business model?
                        o    Compliance
                        o    Trusted brand
                        o    Transaction processing capabilities
                        o    Integration with the financial infrastructure
              •    Opportunities for service provision into the MMT ecosystem: “bank sponsorship”, escrow,
                    selling on MMT services to corporate clients for payroll, transaction facilitation and forex
              •    Integration with the banking infrastructure: today – cards and ATMs, tomorrow – direct
                    mPayments


10:50    How to form successful partnerships between banks and MNOs
              •    The merits of your business model options, success stories illustrating each of the
                    following:
                        o    Own MMT service – will the regulations permit the MNO or bank do this alone?
                        o    White label an out of the box technology solution
                        o    “New company”
                        o    The bank and MNO partnership model – who owns the customer? Whose brand?
              •    Banks – how to think like an MNO
              •    MNOs – how to think like a bank
              •    Partnering to cross borders


11:10    Morning coffee and refreshments


11:30    Round table: cash in, cash out: the practicalities of developing your agency network
              A store of value is only as good as your ability to get it into a liquid form
              •    Leveraging your existing retail network
              •    Extending your merchant acceptance network: retail networks, post offices, petrol stations,
                    convenience stores
              •    Due diligence you need to undertake when selecting agents and partners, what goes in the
                    contract
              •    How to recruit, train and reward agents – professionalising the network
              •    How can the vendors help?
              •    Do you need to manage agency liquidity?
              •    How does the MMT signup, cash in and cash out work within the agent?
              •    Customer friendly, low cost enrolment with KYC that scales to future mPayment capabilities
              •    Fulfilment of MMT all the way to “the last village” - low cost infrastructures for emerging
                    markets
              •    Your cash in, cash out brand
              •    Sharing agency networks


12:30    Lunch


2:00    Round table: what you need to know about the regulatory environment for MMT
            How compliance affects the operations of your MMT business
            •    What you need to know about your local market regulations:
                        o    Is there a risk-based approach to AML (Anti-Money Laundering) and CFT (Combating
                               Financing of Terrorism) regulation?
                        o    Are retail agents authorised to carry out cash-in/cash-out and serve as the principle
                               customer interface fulfilling KYC (Know Your Customer) and CDD (Customer Due
                               Diligence) requirements?
                        o    Prudential licensing and supervision:
                               - Is there regulatory provision for the issuance of e-money and other stored value
                                  instruments? And are they differentiated from retail payments and bank deposits?
                               - Can non-banks secure such a license, or are your options limited to obtaining a
                                  banking license or partner with a bank?
                        o    Consumer protection, including redress of grievances, transparent fees, and privacy
                        o    E-commerce, e-security and foreign exchange controls
                        o    Global PCI (Payment Card Industry) compliance
            •    What kind of regulatory expertise will you need on your team?
            •    The real cost of compliance, record keeping and associated training
            •    How to talk to your regulators
            •    How to find legitimate gaps in current regulatory frameworks that enable innovation
            •    Implications of compliance on usability of MMT, e.g. balancing KYC rigor with ease of signup


3:00    Afternoon coffee and refreshments


3:20    User and analyst verdicts on MMT technologies
            Who does what, what are the real costs and who do you need to partner with?
            •    What is an mWallet? Is it just customer information, card details, or a full stored value
                  account?
            •    Best practices in mWallet technology selection
            •    Comparing experiences: hosted vs license vs build your own platform
            •    What does each option really cost (not just license fees but integration and professional
                  services)?
            •    Is it usable? What functionality do customers use?
            •    Integrating the mobile money platform with banks, customer data centres and financial
                  switches
            •    Future proofing
                        o    Can you process millions of transactions, send millions of messages per month?
                        o    Supporting new technologies as customer needs change
                        o    Will your application scale to future mobile financial services?


3:50    Panel session: what do the global hubs do and do you need to partner with them?
            Examining the case for an interoperable ecosystem for MMT and mPayments
            •    What the hubs offer:
                        o    Operator agnostic access to a global ecosystem
                        o    Interoperability to enable roaming
                        o    Compliance
                        o    Robust, telco-grade infrastructure
            •    Who are the key players at this level of the MMT value chain, and how do they differ?
            •    Do you need to “plug in” to hub one or many?


4:20    Choose either:

            For those already committed to an mWallet vendor or who are developing their own:
            Live survey of mWallet & mPayment experiences

            For those who haven’t yet committed to technology partners:
            MMT technologies shoot out – your indispensable guide to partner selection
            We present our accelerated partner selection due diligence. There are dozens of mWallet
            vendors, messaging, processing, security and authentication service providers – all the leading
            players will be providing live demos at the show. While the user interfaces and capabilities are
            often similar, the key differences are in the impact of the MMT solution stack on your business
            processes. Each vendor will have 5 minutes in which to differentiate their platform.
            •    Implementation capability: capacity, skills, markets served
            •    Client side (SIM or JAVA) or server side
            •    ASP, license or both?
            •    Usability
            •    Security functionality
            •    Fraud mitigation versus the customer experience
            •    Integration with banking and cards infrastructure
            •    Customer support and the importance of self service
            •    Scalability if and when your MMT programme takes off


MMT technology providers and advisors invited to participate in the shoot out:
 
Accenture
Affinity Mobile
Anam
Bharti Telesoft
C-SAM
CyberPlat
End2End
Fundamo
LUUP
Macalla
mChek
Mi-Pay
MoreMagic
mTranZact
Obopay
paybox
Postilion
Redknee
Tagattitude
TransferOrbit
Trivnet
Upaid
Utiba
Valimo Wireless
 

5:20    Chairperson’s summary of mWallet and mPayment survey results and close of day one


5:30    Evening reception

 
Day Two: Tuesday 11 November, 2008

8:45    Re-registration and coffee


9:15    Chairperson’s opening of day two


9:30    Keynote case study: how to launch and drive consumer adoption of MMT
            •    Your required financial and resource investment
            •    Skills you need on your project team
            •    Pricing on a transaction or value basis?
            •    How to get your MMT application into consumer hands
            •    Customer service:
                        o    Voice recognition for low literacy markets
            •    How to drive consumer adoption and usage


10:00    Keynote presentation to be announced


10:30    User-friendly MMT
              Realities and research on the user interface, signup and service experience of MMT
              •    Listening to your customers’ needs: what applications will they use and how will they use
                    it?
              •    How do your target market respond to different offers?
              •    What you need to find out in your pilots
              •    Can mBanking substitute for the human touch – face to face contact?
              •    Do financially illiterate people understand your user interface?

11:00    Morning coffee and refreshments

11:20    Round table: planning your marketing effort MMT: creating a brand and winning customers
              How to launch MMT successfully
              •    Whose brand? New brand? Co-branding?
              •    The cost of building an MMT brand
              •    Push marketing – securing advocacy among money transfer recipients
              •    Go-to-market concepts based on market proven experience
              •    Pricing that works, and how to communicate your fee structure transparently
              •    Blending a for-profit sensibility with a social mission: MMT and Corporate Social
                    Responsibility


Market specific round tables


12:20    Meet the current and future MMT market leaders in each of the key domestic and
              international money transfer corridors
              Where is MMT working and why? What are the opportunities for your business? Meet the
              key partners!
              Small group discussions, continuing through our networking lunch, highlighting:
              •    Key money transfer corridors – domestic and international remittances opportunities
              •    Specific local regulatory environments and their impact on your business model choice
              •    Local payments culture
              •    The existing branch, ATM and mobile financial services infrastructure
              At least one MNO, bank and regulator for each of the following emerging markets:
              •    Sub-Saharan Africa
              •    North Africa
              •    Middle East
              •    South Asia
              •    South East Asia
              •    China
              •    Central and Eastern Europe
              •    Latin America
              •    US and Western Europe
              •    Rest of World


12:30    Networking Lunch


2:00    Market Specific Round tables continue


3:00    Afternoon coffee and refreshments


3:20    Informal channels for money transfer such as hawala or hundi
            •    What do we know about the flow of money transfer funds through informal channels:
                  volumes and values
            •    What can we learn about the operations and cost of informal transfers that might enable a
                  proportion of this market to be replaced by MMT?

3:40    Round table: everybody wins – driving down fees, improving access to financial services
            AND building a profitable business in MMT
            What comes after MMT? Opportunities for expansion of mobile financial services
            •    You’ve got an mWallet – now use it! Driving balances and using MMT as a catalyst for
                  cashless payments
            •    Expanding the suite of mPayments:
                  - From domestic to international remittances
                  - Airtime topup
                  - Utility bill payment
                  - Loan disbursements
                  - Receipt of social benefits and bursaries
                  - Deposit taking
            •    The potential to extend service provision to include payroll, credit and even insurance
                  brokerage
            •    With so many parties potentially involved in the delivery of MMT, how do you make money in
                  such a low margin business? Who gets what share of transaction revenues?
            •    How to succeed in a market where MMT becomes commodified, new entrants drive down
                  fees, and key competitive differentiators become price and access
            •    How to transfer success – adapting a successful MMT service to a new country


4:40    Chairperson’s summary


5:00    Close of day two


Optional post-conference tutorials: Wednesday 12 November, 2008

How to launch MMT
•    How to develop your business model for MMT, secure investment and secure management buy-in
•    Gathering your team – skills you will need
•    How to identify and contract with partners
•    Technology selection and integration
•    Critical success factors in launch:
      - How to develop your agency network
      - Sales and marketing that works
•    Sustaining success – what and how to monitor, scale and revise

MMT regulation: how to manage compliance, how to talk to the regulators