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Conference Day Two: Track A - India and South Asia

Tuesday 26 October 2010

Track A: India & South Asia

10:50 Building the MNO business case for MMT in India. Ensuring good return on investment by increasing ARPU and consumer loyalty

Understanding and maximising the opportunity. Why mobile money and why now?
Analysing the benefits of MMT services through lowering customer churn and increasing ARPU
From planning to launch of a successful MMT offering; what are the key drivers for success?
Developing successful promotional strategies to ensure mass adoption of services
Naushaud Contractor, Head of marketing, Mobile Commerce, Vodafone Essar

11:15 Defining the opportunities and challenges facing banks and microfinance institutions (MFIs) in delivering MMT Services

Benefiting from mobile money by leveraging new channels to reach customers
Increasing operational effi ciencies and transactions, whilst reducing the cost for the end user
Challenges of revenue sharing with other key players in the value chain
Key technical and security issues of launching MMT services - what are the key considerations?
Cash-in, cash-out model - how can customers get cash out, in areas where bank branches don't exist?
Graham Wright, Programme Manager, MicroSave

11:40 Nepal Case Study: What is the potential for mobile money in Nepal?

Outlining the Nepalese telecom and banking landscape
Mobile commerce ecosystem that Nepal Telecom are looking to adopt
The real opportunity for MMT in Nepal
Working with the regulators to facilitate the adoption of mobile money
Pramod Parmar, Business Manager, Nepal Telecom

12:05 Panel Discussion: Bridging the divide between electronic and cash payments and extending rural networks

Setting up an effective cash in and cash out system in rural areas where bank branches, and ATMs are not economically viable
Extending agency networks through post offices, petrol stations, lotteries and airtime distributors
Challenges for agent liquidity and cash security. How to stop agents becoming targets for robbery
Registering new users, with lack of identity cards. How can this be securely done to avoid fraud?
Naushaud Contractor, Head of marketing, Mobile Commerce, Vodafone Essar
Pramod Parmar, Business Manager, Nepal Telecom
Graham Wright, Programme Manager, Microsave
Samee Zafar, Director, Edgar Dunn & Co.

12:45 Lunch and Networking

14:00 How can banks form strategic alliances with mobile network operators and other institutions to provide mobile banking services?

The role of the bank in assisting MNOs to offer mobile financial services. How can they make it attractive?
Leveraging the MNOs dominant market position to increase financial services
Collaboration between MNOs and banking institutions. Who owns the customer and revenue sharing models?
Integrating MMT with other financial channels - cards, online, ATMs
Suresh Sethi, Group President, Transaction Banking, International Banking, Liabilities & Investment Management, Yes Bank

14:25 How partnerships between banks and MNOs can extend the reach of financial services

How mobile banking services can extend the reach of financial services in Bangladesh
Lessons learned about mobile as a platform for the services and receipt of inward remittances to Bangladesh
The current state of mobile money regulations in Bangladesh
Attaining a workable consensus between MNOs, banks and government
Mohammad Jakirul Islam, Business Development & Strategic Initiatives, Citycell

14:50 Case Study: mobile money services, bringing financial services to consumers' mobile devices in Pune

Launching pilot services in Pune and partnering with YES Bank
Initial phase: transferring money person-to-person, paying utility bills and recharging prepaid SIM cards
Phase two: paying merchants for goods and services and moving to a wider payments ecosystem
From pilot project in Pune to large scale national deployment. What does the future hold for Nokia Money in India, and who are the crucial partners that Nokia need to work with?
Malcom Vernon, Director Market Development, Nokia Mobile Financial Services

15:15 Afternoon Refreshments and Networking

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