Conference Day One

Monday 25 October 2010

08:15  Registration and coffee

08:50  Official welcome address

09:00  Chairperson's opening address

09:10  MMT and the global economic downturn. Remittance reduction and the impact on MMT services. Is there light at the end of the tunnel with economic recovery in sight?

• Remittance forecast and patterns and the impact of the economic crisis on migration and worldwide remittances
• How has the economic crisis in key remittance areas such as Dubai affected operators plans to roll out MMT services and applications?
• Will the economic recovery see a jump in worldwide MMT services?
  Emiko Todoroki, Senior Financial Sector Specialist, World Bank

 
 
09:35  Keynote case study: Safaricom leading the way in combating mobile money fraud on M-PESA

• Outlining the M-PESA security risk: 16,000 agents, 9 million customers
• Creating sophisticated measures to counter increasing volumes of fraudulent transactions
• Identifying and managing fraudulent claims: What can be done at the agent level?
• Successfully combating fraud: less than 0.006% of money fraudulently stolen - Sh 350 billion worth of transactions, only Sh 21 million in fraud
  Michael Joseph, CEO, Safaricom

 
 
10:00  Widening the ecosystem by going beyond banking for the unbanked and offering innovative payment transaction services

• Widening the banking and payments ecosystem and getting retailers on board. What model did SMART use and how effective was it?
• Expanding the MMT service and adapting the business model
• Introducing SMART Money online and making it more secure for consumers with a lock/unlock feature
• The realities of running large scale mobile money services. Identifying and addressing the main challenges
• Capturing the future of mobile money now - what is next for SMART's mobile money service?
  Jojo Malolos, Head, Financial Services, Smart Communications

10:25  Tapping the potential of MMT and mobile payments in established markets

• Methodologies and strategies to reduce the risk of fraud. What are the best approaches? Does the business model of commission need to be re-addressed?
• How to recruit, train and reward agents
• Quality control - the role of the mystery shopper to ensure good quality of service
• Building a brand and consumer loyalty around the agent. How can this be effectively managed on a large deployment scale?
• Ensuring success: why some agencies do a lot better than others
  Senior Representative, CGAP

10:50  Morning Refreshments and Networking

11:20  Untapping the potential of MMT and mobile payments in established markets

• Analysing the potential of MMT and mobile payments in established banking markets, such as the UK, Europe and North America
• Establishing the main barriers to entry in these markets - regulation, customer and retailer adoption
• Is the future of mobile money in these markets more than just NFC?
• Increasing MMT adoption by offering a wide variety of services and integration with branchless banking and card payments
  Greg Reeve, Head of Mobile Payments, Vodafone

11:45  Keeping money in the mobile money ecosystem - M-PESA and Zap used to make online payments to purchase online music and more!

• Establishing relationships with key retailers to broaden the mobile money ecosystem to increase mobile payments and transactions
• PewaHewa - leading the way in Africa by allowing customers to make purchases from the comfort of their phones
• The business models and transaction fees for goods and services bought via mPayments
  Philip Nyamwaya, Director, PewaHewa

12:10  Panel Discussion: How can mobile money services integrate with existing financial service infrastructure?

• Integrating MMT with cards as a mechanism for getting cash in and out of the system
• What ROI do banks want from a partnership?
• The cash management/forex opportunity
• Mobile banking - what are customers using this for?
• How to connect your MMT offering to a nationwide or global ATM network
  Paolo Zambonini, Head of Group Innovation & Special Projects, ABSA Bank
  Bryan Maybury, VP Field Operator, Mobile Financial Services, Roamware
  Eckhard Ortwein, Area VP ,mCommerce, Sybase 365
  Morten Hofstad, Regional Director Middle East and Northern Africa, Luup International Ltd
  Anthony Belpaire, General Manager, Alcatel-Lucent Mobile Wallet Service
  Suresh Sethi, Group President, Transaction Banking, International Banking, Liabilities & Investment Management, Yes Bank
  Eric Barbier, CEO, TransferTo

13:00  Lunch and Networking

14:00  How mobile money reaches the unbanked in Sri Lanka

• Potential and need for mobile financial services and other financial technologies to reach the bottom of the pyramid
• Profile of an unbanked customer: who they are, how they save and how they feel about electronic currency
• Developing promotional strategies that target the unbanked
• Dialog Telecom case study: mobile money service in Sri Lanka
  Thivanka Rangala, Group Chief Commerical Officer, Dialog Telecom

14:20  Understanding the differences of launching mobile money in a competitive market compared with markets where you have first mover advantage

• What we learnt from Orange Money pilots in the Ivory Coast and how we have adapted for Senegal and Mali
• The business model for launching a mobile money service in a new market while retaining product, principals and features
• Succeeding in environments where you have different levels of market share
• Scaling partnerships to establish a successful and far reaching agent network: starting with banks, gas and oil companies, MFIs and the transport sector, and moving towards small, independent retailers
  Nicolas Levi, Orange Money Director, Orange-France Telecom

14:40  Multichannel banking in Qatar

• How to leverage mobile banking services as a strategic point of differentiation for all customer segments
• What is an effective strategy to provide mBanking across all mobile platforms?
• What are the building blocks of a robust mobile roadmap for financial institutions?
  Julian Phillips, General Manager mCommerce, Commercial Bank of Qatar
  Eckhard Ortwein, Area VP mCommerce, Sybase 365

15:00  Building a dynamic gateway for mobile money remittances by initiating partnerships and business opportunities across the ecosystem

• Strategies to build a gateway that brings together financial institutions and other partners, from MTOs to payroll processors, enabling mobile money remittance corridors across regions
• Case study from the UAE, a key hub of Luup's remittance gateway to service the large migrant workforce:
     o How enabling mobile payroll disbursement and launching mobile money remittance services through financial institutions and a global MTO network enables migrant workers to send money home seamlessly
     o How establishing a mobile strategy assists partners to create new business opportunities and meet legal obligations, such as the pioneering UAE wage protection legislation
  Morten Hofstad, Regional Director Middle East and Northern Africa, Luup International Ltd

15:20  The customer perspective: international mobile money transfer

• Who is sending remittances and why - data and learnings from the world's largest MTO
• What are customers sending money for?
• Why MMT makes sense in select regions around the globe (with statistics re: mobile penetration, frequency of sending remittances, unique factors needed for a successful MMT service, particularly in the Middle East).
• Need for variety of send, receive methods to ensure consumer convenience no matter the send, receive corridor
• Potential for MFS in more developed countries (different models, convenience-based offerings)
  Gregg Marshall, Global Head of Sales and Strategy, Western Union

15:40  The security challenges of rolling out mobile money transfer services

• Review of the potential security attacks and their consequences
• Comparison of the security features for the different mobile access channels
• State-of-the-art technologies for securing MMT services
• Feedback from a live deployment
  Pascal Oromi, M-Banking Solutions Director, Gemalto

16:00  Afternoon Refreshments and Networking

16:30  The mobile money revolution: How are Kenyan's really using mobile money?

• Analysing the landscape - percentage of mobile phone users vs percentage of mobile phone financial service users
• What mobile money services are being used? Sending/receiving money, bill paying, managed services and loans
• Analysing the geographies. Is there an urban/rural divide?
• Is lack of access to mobile phones the main inhibitor to people using mobile financial services or do other factors such as lack of trust and illiteracy play a fundamental role?
  Tonny Omwansa, Lecturer, Strathmore University

16:50  New business strategies for new players in the mobile money ecosystem

• Who are the new entrants in the market?
• Key considerations developing your mobile money strategy
• What are the emerging business models? Who will succeed and who will lose out?
  Rohit Bhatia, CEO, Seamless

17:10  Understanding the divide between service awareness and service uptake

• Effectively using the agent network to educate users and stimulate usage
• Analysing user habits to extend service offerings
• Driving usage via incentive schemes
• Tapping into electronic word of mouth to build loyalty
  Sandeep Srivastava, VP Mobile Business Solutions, Comviva

17:30  How to establish a collaborative and interoperable mobile payments model

• Rolling out a country wide payment switch to mobile
• Understanding the process for arranging bilateral arrangements to allow cross border payments
• Analysing the scope of mobile money and its potential to reach unbanked and banked customers from services that range from remittances to bill payments
  Michael Wakileh, CEO, ProgressSoft

17:50  Panel Discussion: How to get cash in and out of the system - leveraging the support of retailers and agents

• Best practise in agent recruitment, training and retention
• Working out a commission structure, guaranteeing ROI and determining a fee-based model that encourages consumers to use the service
• How can you ensure agent liquidity and trust?
  Jean-Marie Letort, Associate Director, Greenwich Consulting
  Shishir Modi, Senior Director, Applications Solutions Group, Payment & Subscriber Data Management products, Alcatel-Lucent
  Nicolas Levi, Orange Money Director, Orange-France Telecom
  Khalid Fellahi, Head of Mobile Transaction Services, Western Union
  Senior Representative, CGAP

18:30  End of conference day one

18:45  MMT Awards

You may also be interested in the other sessions at the conference:

Pre conference workshop  (24 October 2010)
Conference Day Two - Opening Plenary session  (26 October 2010)
Conference Day Two - Track A: India and South Asia  (26 October 2010)
Conference Day Two: Track B: Globally driving mobile money  (26 October 2010)
Conference Day Two - Closing Plenary session  (26 October 2010)
Post conference workshop  (27 October 2010)