The MMT Opportunity

5 babies are born every second worldwide, but 30 new mobile phones are subscribed to every second.

There are 2,000 times as many mobile phones as ATMs in the world.

The ubiquitous mobile phone offers a convenient, quick, secure, low cost channel to initiate and receive money transfers. With cross border remittances, domestic money transfers, airtime remittance, utility bill payment, payroll and microfinance loan repayments, the potential value of new revenues and volume of new, loyal customers for MNOs and banks is phenomenal.

Reaching the unbanked
World Bank estimates indicate that reducing remittance commission charges by 2-5% could increase the flow of formal remittances by 50-70%. Therefore MMT can have a transformational effect on developing economies. Mobile Money also enables financial services and money transfers - often initiated by urban and international immigrants - to reach poor people in rural areas. Critically, Mobile Money offers the first commercially viable opportunity to reach the unbanked with low cost, no-frills financial services.

MMT is the killer app in the mPayment suite

70% of new mobile payment initiatives announced in the last 6 months have been in MMT. New MMT services are being announced on a daily basis. MMT is where you meet the pioneers, and learn how to make your MMT launch a success.

How do you build a profitable business in this complex and changing payments ecosystem? How are you going to get cash in and cash out? What are the operational implications of complying with local regulations? What are the opportunities for MNOs, banks, MFIs and MTNs? How do they partner? How do you launch successfully, build a brand, win customers, boost ARPU and minimise churn?

Our Mobile Money Transfer (MMT) conference isn't about hypothetical business models and projections. Instead, we'll be drawing on the experiences of the people who have "got their hands dirty" launching and marketing MMT programmes to millions of customers.

Please follow this link if you would like to see how our MMT events are unique, or click here to see the benefits of attending our conferences.