Pre Conference Course
Monday, 7 December 2009
The Mobile Money Academy is a comprehensive series of interactive workshops designed to show you how to plan, pilot and launch a successful MMT product. Each session is led by a facilitator with proven experience of mobile money deployment across key markets globally.
Register for the pre-conference Mobile Money Academy sessions and take part in role plays and business planning exercises to gain actionable, practical advice from the experts who have implemented successful commercial mobile money launches.
09.00 - 10.00 Introduction to mobile money transfer
- How mobile money works: the role of each stakeholder - MNOs, banks, MFIs, Money Transfer Networks, regulators, agent network, vendors
- Business and partnership models: how the stakeholders work together, costs and revenues for each party
- The key phases of MMT project management
o What needs to be done
o Timelines
o What works and what doesn't
Menekse Gencer, Director, mPay Connect Inc.
10.00 - 11.00 Developing the business case for your MMT service
- The value proposition for all stakeholders
- Analysis of the different business models: additive, transformational or agnostic
- What does interoperability mean for MMT and what can it do for your business?
Menekse Gencer, Director, mPay Connect Inc.
11.00 - 12.00 How to talk to the regulators
- What you need to know about KYC, AML and fraud management
- How to diagnose the regulatory environment in your country
- Understanding the implication of regulations for your business model
- Compliance requirements and implications for your sign up procedure and record keeping
- How to present your business plan to the regulators
Aiaze Mitha, Director, Amarante Consulting, & formerly Product Director, M-Paisa
12.00 - 13.00 Lunch
13.00 - 14.00 Understanding the Asian payment culture and how to define an entry strategy for Mobile Money in a new market
- How to assess market opportunities based experiences gathered across multiple mobile money projects in Malaysia, Indonesia, Philippines, Singapore, Pakistan, Afghanistan and India
- What you need to know about the macro economy, culture, literacy levels, usage of VAS, competitive landscape, trust in mobile banking, domestic and cross border money transfers
- Determining and negotiating your optimum partnership and branding model
Gregg Marshall, Senior Vice President, Utiba
14.00 - 15.00 Networking Break
15.00 - 16.00 Agent networks, marketing and advertising
- Which distribution channels are the best to market your MMT service?
- How to work with retail networks and recruit individual agents
- Establishing a training programme that will enable your agents and support staff to offer excellent standards of customer service
- How to manage agent liquidity
Aiaze Mitha, Director, Amarante Consulting, & formerly Product Director, M-Paisa
16.00 - 17.30 Your roadmap for establishing partnerships with mobile money issuers for microfinance: the business case of rural banks
- Practical issues between mobile money issuers and MFI partnerships
- Preparing small financial institutions to promote mobile money and mobile financial services
- The business model for small financial institutions to offer and use mobile money: reducing costs, improving outreach, and efficiency
- Issues and lessons learnt from pilot tests
- Overcoming cash-in/cash-out constraints in rural communities
- Developing mobile money ecosystems
John Owens, Chief of Party, MABS / USAID
Joseph Omar Andaya, President, Green Bank
Tomas Gomez IV, President, GM Bank
Charles Hotchkiss, President, Cantilan Bank
Robert Alingog, President, PR Bank
Francis Ganzon, President, Bangko Kabayan
The agendas for the 2 days of the conference and the post conference site visits can be found by following the links:
Conference Day 1
Conference Day 2
Post Conference Site Visits
