Conference Day 1

Tuesday, 8 December, 2009

To view the agendas for the pre conference workshop, the second day of the conference and the post conference site visits, please follow the links:
Pre Conference Course
Conference Day 2
Post Conference Site Visits

08.30 Registration and coffee

09.00 Welcome address
Governor Amando Tetangco, Bangko Sentral ng Pilipinas

09.10 What is the size and potential for MMT in Asia Pacific, 2009-2014

Breakdown of key growth markets in APAC
Migration trends and remittance corridors - domestic and international
Mobile penetrations vs. access to banking services in emerging markets
Transactions volumes, values and frequency
Current and future forecasts for user take up of mobile money
Commentary on key drivers and inhibitors for MMT market growth in APAC
Lance Blockley, Managing Director, Edgar, Dunn & Co.

09.30 Keynote: Exploring the differences between cash money transfer customers and mobile money transfer customers

Typical profile of a cash user and MMT customer
Key drivers that enable cash based customers to change their behaviours and adopt MMT as their preferred channel (and potential reasons that they may not)
Costs and fee structures for cash vs. mobile based transactions
How mobile may or may not affect existing money transfer models and the associated costs for each model
Matt Dill, Head of Digital Ventures, Western Union

We split the key APAC regions into three categories depending on their potential for MMT adoption. The leader, the giants and the tigers. First up is the leader...

The leader - The Philippines
The Philippines is the most mature mobile money market worldwide. SMART and Globe Telecom offered the first MMT products in history.

09.50 Keynote: The road to the big picture - benchmarks of success and key learnings

Review of ecosystems, key stakeholders, business models
The next level for MMT and the future of m-payments
The Asia Pacific experience and why it will continue to drive key markets to the next level
Napoleon L. Nazareno, President and CEO, Smart Communications, Inc.

10.20 Keynote: Reaching target market segments via key strategic partnerships

Avoid the myths and learn the facts around building a mobile money business
A successful roadmap for mobile money: transforming a simple mobile wallet service into a robust mobile commerce platform
Multi-ecosystems built through establishing various key partnerships
New initiatives that will push the second wave of growth in the mobile money arena
Ernest L. Cu, President & CEO, Globe Telecom, Inc.

10.50 Using new technological innovations to reach the base of the pyramid

How can mobile money be used to reach the BoP - loans, deposits and micro insurance
Which new developments in m-banking will allow m-wallets to be accessed by ATMS
How will Globe and BPI's future investments affect the mobile money ecosystem in the Philippines
Josaias dela Cruz, Vice President, Bank of the Philippine Islands

11.10 Coffee break and networking

The giants - India, China, Indonesia
These are the largest, albeit less mature markets for MMT adoption, however the number of mobile money products in India, China and Indonesia are steadily increasing as mobile phone penetration rises.

11.40 Creating a successful MMT service for financial payments and retail purchases

Designing a secure and reliable m-wallet that enhances the customer experience
Personalising the service so consumers can have control over their account and access to a variety of m-payment applications
Managing the back office and choosing the right technology to create an interoperable service and optimise customer management for service providers, financial institutions and retailers
Bin Zhang, General Manager, Union Mobile Pay

12.00 The evolving landscape for mobile banking and payments in India

MMT for financial inclusion - the role of the MNO
How to overcome regulatory hurdles to operate mobile banking
Identifying the drivers to increase mobile commerce adoption
Naushad Contractor, Head of Marketing Mobile Commerce, Vodafone Essar

12.30 International airtime transfers, an effective complement to money remittance in Hong Kong

Establishing an efficient solution for low value transfers
The exponential increase of remittance recipients
Successes in Hong Kong: operator strategies, targtes and results
Eric Barbier, CEO, TransferTo

12.50 Migrating towards a full scale mobile payments service
Carol Realini, CEO, Obopay

13:20 Lunch and networking

The tigers - Thailand, Malaysia, Singapore, Cambodia
The mid-markets have traditionally experienced strong adoption in air time top up, but less extensive take up in the more traditional areas of m-banking. Only recently, has MMT become a priority, with programmes going live in the last few months. In Cambodia MMT already plays a role in providing access to financial services, and acts as a new channel for salary disbursement.

14.20 AirCash: how to implement a successful cross border remittance service

Building a multi application, bilateral MMT service to send money to customers where they can cash out at any BNI branch
Effective marketing channels for educating the mass market
Strategies to increase cash-in/cash-out points
Future plans to roll out new mobile services, including bill payment, mobile banking and international remittance
Kevin Henry, VP, Business Innovation, Celcom

14.40 Supporting an agent-led network in a developing country

What you need to build a low-cost but high-quality support system for an agent-led network
How a strong operations function reduces risks associated with remote operators
Identifying the risks that can cause operations to become unstuck
Using the strength of mobile payments to your own advantage
Glenn Benidy, Head - Sales & Marketing, WING Cambodia

15.00 Coffee break and networking

15.30 ROI panel session: how to make MMT profitable

Is it just an enabler for stickiness or can it increase ARPU?
What is the killer application for MMT and how will it boost revenue?
What is the most successful business model?
Jojo M Malolos, Group Head, Financial Services, Wireless Consumer Division, Smart Communications, Inc.
Rizza Maniego-Eala, President, G-Xchange, Inc. (100% commerce subsidiary of Globe Telecom)
Charmaine Oak, Head of Market Dvelopment, Digital Ventures, Western Union
Hartmut Schnabel, Partner, Ernst & Young

16:15 Identifying the key market players and exploring the mobile money opportunity in the Pacific Islands

An explanation of the regulatory framework for mobile money in PNG, Fiji and East Timor
How is mobile money being used e.g. mobile banking, e-banking, retail purchases and utility payments
Who are the market incumbents - MNO, banks and government organisations?
Deploying a MMT rural outreach programme in Vanuatu
Jeremy Cleaver, Private Sector Development Specialist, Asian Development Bank

16:45 The legendary MMT technologies shoot out: your indispensable guide to partner selection
While the user interfaces and capabilities of m-wallets are often similar, the different channels supported and financial infrastructure integration models often have an impact on your business model. We present our accelerated partner selection due diligence programme. Each vendor will have 5 minutes in which to differentiate their platform.

Implementation capability: capacity, skills, countries served
Client side (SIM or JAVA) or server side
ASP, license or both
Usability
Balancing security with the customer experience
Integration with banking cards infrastructure, customer data centres and financial switches
Customer support and the importance of self service
Scalability - can the m-payments platform cope with the volume of high speed transactions that mobile money take off demands

17.30 Chairperson's summary

17:40 Close of day one, followed by networking drinks reception

To view the agendas for the pre conference workshop, the second day of the conference and the post conference site visits, please follow the links:
Pre Conference Course
Conference Day 2
Post Conference Site Visits