Mobile Money Academy pre-conference course, Monday 08 March 2010

The Mobile Money Academy is a comprehensive series of interactive workshops designed to show you how to plan, pilot, and overcome regulatory challenges to help you launch a successful MMT service. Each session is led by a facilitator with market proven experience of mobile money deployment across key markets in the Americas.

Register for the pre and post conference workshops and take part in demonstrations, role plays
and business planning exercises to gain actionable, practical advice from the experts who have helped implement successful commercial mobile money launches.

Pre-conference course: Introduction to MMT

The introduction to MMT workshop will bring you up to speed with everything you need to know about how mobile money transfer works. Whether you are a mobile network, bank, MFI or 3rd party operator, you will learn about how you can fit into the mobile money ecosystem and which other stakeholders you need to interact with in order to successfully launch your own MMT service.

09.30 Registration and coffee

10.00 What is MMT and how does it work?

• A map of the ecosystem - the role of each stakeholder
• Business and partnership models: how the partners work together, costs and revenues for each party
• Your MMT project management team - what expertise you need to draw upon internally (IT, marketing, operations, customer services, compliance...) and when do you call upon external implementation support
  Menekse Gencer, Director, mPay Connect Inc.

11.15 Morning coffee and networking

11.30 How to develop your business case for mobile money

• How to evaluate market opportunities and conduct the pre launch due diligence
• The value proposition for all stakeholders
• Analysis of the different business models
• Determining and negotiating your partnership and branding model
  Michael Eagleton, Global Lead, Mobile Money Management, Accenture

12.45 Networking Lunch

14.00 Agent networks, marketing and advertising

• Which marketing strategies will attract customers?
• How do you differentiate your campaign for banked and unbanked segments?
• Creating an extensive agent network to distribute your MMT service
• Banks - how to leverage branchless banking to sell your mobile money service
• MNOs - how to work with retail networks and recruit individual agents
  Djellali Mokhtari, CEO, Aikku

15.15 Afternoon coffee and networking

15.30 Plotting the roadmap for establishing partnerships to enable mobile microfinance

• What makes mobile money in Latin America different from Africa and Asia?
• Why should MNOs and banks connect with MFIs? Extending outreach to the BOP, overcoming cash in and out constraints and improving loyalty in rural areas
• The business model for small financial institutions to offer and use mobile money: reducing costs, improving back office efficiency and saving time for loan officers
• The ten obstacles MFIs face launching mobile money, and how to overcome them
• Agent networks and consumer understanding: MFIs' hidden competitive advantages
  Jaime Garcia Alba, ICT Projects Specialist, Multilateral Investment Fund

16.45 Your questions answered

Why not view conference day one, conference day two and the Mobile Money academy post conference course.