Conference programme day two, Wednesday 10 March 2010

08.45 Morning coffee

09.00 Chairman's opening remarks
Aiaze Mitha, Director, Amarante Consulting

09.15 Case study: Oi Paggo - the business case for building Brazil's first MMT service and the next phase - generating critical mass

How Oi have attracted 200,000 users and 70,000 merchants across 12 regional markets in Brazil
- The key enablers to successful implementation
- Choosing a closed loop model (brand, acquirer and issuer) to maintain customer loyalty
- The role of the new pre-paid product to increase financial services for the unbanked
Creating the value proposition for merchants to extend the distribution
network
Gabriel Jose Gama Ferreira, Head of Business Development and Consumer Business, Oi Paggo

09.35 Complementing traditional mWallet applications with a bill payment service
Kleber Santos, Product Manger, CIP - Interbank Payments Brazil

09.55 Case Study: how Scotia Bank formed the first strategic alliance with a mobile network operator (Claro) to provide mobile banking services in Peru

The role an MNO can play in providing a mobile payment service, in a market with over 75% mobile penetration
Creating an extensive distribution service through establishing networks with correspondent tellers and retailers
Why we chose a SIM tool kit platform to offer secure mobile banking services covering health, education and retail purchases
The benefits of integrating a co-branded loyalty card with the mobile banking platform
Jorge Navarro, Value Added Services Manager, Claro
Miguel Arce Tellez, General Manager of Individual Accounts, Scotia Bank

10.25 Morning coffee and networking

10.50 Launching mobile payments in emerging and developing markets across Latin America

From pilots to full commercial deployment - how we launched Pago
Movil, Visa's Latin American m-payment service
Designing a service which offers customers the opportunity to make
P2P transfers and consumer purchases
Implementing the mobile technology platform for merchants in
remote areas with no access to a telecom infrastructure
Jurgen Wassmann, Regional Head, Emerging Markets, Visa

11.10 Which MMT technology is right for your business?

Best practices in mWallet selection - customer information, card
details or a full stored value account?
Which channel? SMS, USSD, WAP, JAVA, SIM Tool Kit?
What level of security and encryption do you need?
Aaron Oliver, Regional General Manager, Fundamo
Gabriel Torres, SVP, Business Development, Mozido
Michael Eagleton, Global Lead, Mobile Money Management, Accenture
Pascal Oromi, VP, Mobile Transactions, Gemalto

1.40 Creating a regulatory environment to allow mobile money innovations in the Americas

New liberalising m-payments regulation in Mexico and the
opportunities for non financial institutions
Which services require you to hold a banking license?
Agent banking versus mobile banking
KYC, AML and CFT requirements
What the new regulations mean for YOUR mobile money business, and how to talk to your regulators
Jose Quijano, Director General of Financial Systems, Banco de Mexico
Carlos Lopez Moctezuma, Chief of Staff, National Banking and Securities Commission
Clara Luz Alvarez Gonzales de Castilla, Senior Associate, Bufete Quijano
Rafael Del Villar Alrich, Commissioner, COFETEL

If regulation of mobile money is a priority for your business, don't miss our post conference regulatory course.

12.20 Networking lunch

13.30 Designing mobile money products to serve the unbanked consumer

Profile of an unbanked consumer: who they are, how they save, and how they feel about electronic currency
Marketing segmentation and identifying the crucial "early adopter" segments
Developing promotional strategies that target the unbanked
How the role of client education to increase trial, usage, and adoption of mobile money
Amitabh Saxena, formerly Channels Specialist at ACCION International

13.50 Supporting the implementation of mobile financial services and other financial technologies to reach the Bottom of the Pyramid (BOP) in Latin America

Potential and need for mobile financial services and other financial technologies to reach the poor and the unbanked
The Inter-American Development Bank as an agent to accelerate the implementation of these new technologies in the region
The IADB can provide support to financial service providers, including
technical assistance grants, and financing, including loans, equity, guarantees
Franklin Nieder, Senior Financial Institutions Specialist, IADB

14.10 Case study: Clear Talk's journey to becoming the first wireless network in the US to offer international money remittances to 34 countries in the Americas

Setting up a cross border mobile to merchant to cash system
Overcoming US regulatory complexities
Offering prepaid users a value added service to improve customer loyalty
Jaime Jimenez, District Manager, Clear Talk Wireless

14.30 Case Study: how ECIC launched their new mobile banking service across 6 markets in the Caribbean

Generating high transaction volumes as the key to making mobile money work for banks
Managing the cash management opportunity for MNOs
Moving from additive to transformational business models
Milton Lawrence, CEO, ECIC

14.50 Afternoon coffee and networking

15.20 How to make MMT work for mobile networks in the Caribbean
Leading Caribbean MNO LIME present insights into their business plan to launch an MMT service

Understanding the macro economy, culture, usage of VAS and competitive landscape
How can mobile network-led mobile money co-exist with an established banking infrastructure?
International remittances - economic impact, value proposition for the operator and how to overcome the distribution and regulatory challenges
Emerson Hewitt, VP Consumer Solutions, LIME

15.40 Tracking the evolution of technological innovations to meet the changing needs of money transfer customers
Lisa Shields,CEO, hyperWALLET Systems Inc.

16.00 How to extend your agent network and leverage branchless banking
Mexico's largest supermarket Soriana and Mexico's leading bank, Banorte are just two of the major companies that are part of transNetwork's network

How to build a relationship with an agent
How to manage the cash and fee structures for each agent
Jorge Raull, CEO, transNetwork

16.20 How to gain return on investment and make MMT Profitable

How to make profits from a low margin business
Using MMT as a catalyst to stimulate M-Commerce
What is the most successful business model?
Joaquim Kavakama, CEO, CIP- Interbank Payments Brazil
Kavin Hewitt, former Director, Northern Caribbean, Mobile Commerce, Digicel
Menekse Gencer, Director, mPay Connect Inc.

16.50 Chairperson's summary

17.00 End of day two

The agenda for day one of MMT Americas can also be viewed:
Conference day one

You can also view the programmes for the pre and post conference workshops:
Mobile Money Academy pre-conference course
Mobile Money Academy post conference course