Conference programme day one, Tuesday 09 March 2010

08.30  Registration and coffee


09.10  Official welcome address


09.20  Chairman's opening address
Aiaze Mitha, Director, Amarante Consulting


09.30  The potential value of mobile remittances in the Americas

• Breakdown of key growth markets in the Americas
• Migration corridors - domestic and international
• Current and future forecasts for user take up of mobile money
• How mobile money integrates with branchless banking strategies
  Xavier Faz, Senior Technical Advisor, CGAP
  Natasha Bajuk, Remittances Specialist and Operations Officer, Multilateral Investment Fund

10.00  Keynote presentation: the roll out of Telefonica's MMT service

• Defining our entry strategy to launch MMT in new Latin American
  markets
• The importance of mobile money as part of Telefonica's ambition to be
  one of the leading non banking financial service providers
• Working with the regulators to plot the roadmap for mobile money
  deployment
• The social impact of offering financial services on a phone
  Francisco Gil Diaz, President, Telefonica and Movistar and former Minister of Finance, Mexico

10.30  Keynote presentation: improving the lives of thousands by bringing mobile financial services to the unbanked in Mexico

• How mobile penetration compares with access to banking services
• What function does the mobile phone play in the lives of poor people
  in rural and urban areas, and how can mobile money services further
  improve their lives?
• MMT as a value added service to increase customer loyalty
• Identifying the key drivers to m-commerce adoption
  Alejandro Magana, Deputy Director of Productivity Services, Telcel

11.00  Morning coffee and networking

11.50  Case study: how mobile money minimises money laundering and aids the fight against drug trafficing

• How mobile money can provide a legitimate, secure and traceable way of transferring money
• MMT as a better method to facilitate IMT than informal channels such as hawala
• Providing a fool proof service which complies with the necessary KYC, AML and CFT requirements
  Karim Khoja, CEO, Roshan

12.20  Your opportunity to ask questions of our MMT pioneers from Latin America and the around world - Q&A session with:

• Francisco Gil Diaz, President, Telefonica and Movistar and former Minister of Finance, Mexico
• Alejandro Magana, Deputy Director of Productivity Services, Telcel
• Betty Mwangi Thuo, Chief Officer - New Products, Safaricom
• Karim Khoja, CEO, Roshan
• Pertti Johansson, Chief Wireless Officer, Monitise

12.40  Implementing new mobile money strategies to increase revenues for banks, MNOs and retailers
Serge Elkiner, President & Founder, Yellow Pepper

14:10  The evolving landscape of mbanking, mpayments and mremittance in Asia, EMEA and the Americas

• Review of Ecosystem, key stakeholders and different business models
• Choosing the right technology for your market and service offering
• Mobile channels and usability - Operator and FSI case studies from Asia, EMEA and the Americas
  Matthew Talbot, VP, M-Commerce, Sybase 365

14.30  Round table: how to structure innovative partnerships between banks, MNOs, card associations and MFIs

• Whose brand? Who owns the customer? What role can a card association play?
• Business models for MNOs - do you want to become a bank or work with a bank?
• Integrating MMT with other channels - cards, online and ATMs
• How to get cash in and out of the system - leveraging the support of retailers and agents
• Why do mobile money service operators need MFIs?
• What technology platforms are needed?
  
  • Jurgen Wassman, Regional Head, Emerging Markets, Visa
  • Dion Lisle, Executive Vice President, Citi
  • John Bolton, Director of Data Services, Cricket Communications
  • Milton Lawrence, CEO, ECIC
  • Arno Brandes, Head of Direct Channels, HSBC
  • Maya Walrond, SVP, Customer Service and Technology Innovation, Scotia Bank
  • Gustavo Sanchez, Head of Technology, Bancosol
  • Marcelo Scaglia, Cash Management and Electonic Banking Director, Banamex
  • Amitabh Saxena, Former Channels Specialist at ACCION International
  • Jaime Garcia Alba, ICT Projects Specialist, Multilateral Investment Fund
  • Adriana Ochoa, Networks and Distribution Officer, Compartamos
  • Arnaud Ventura, Co-Founder and CEO, PlaNet Finance

Round table sessions will enable you to discuss mobile money opportunities and common concerns with our expert speakers in small group discussions, with conclusions shared with the whole group. Round tables are highly effective forums to provide practical advice and immediate answers to your questions!

15.30  From mobile banking to MMT in LatAm, the use cases, key learnings and evolution
Pascal Oromi, VP, Mobile Transactions, Gemalto


16.00  Afternoon coffee and networking


16.30  How to implement a successful cross border MMT service

• The role of hubs in creating a global MMT ecosystem
• Who you need to partner with to achieve an interoperable solution
• Creating a global standard for mobile money transfers
  Rebecca Loevenguth, Director of Strategic Alliances, Digital Ventures. Western Union

16:50  Business Model and Technology Implications of Divergent Regulation on Mobile Payments

• The business model design in a mobile payments ecosystem is broadly influenced by several external factors, but regulatory frameworks are the fundamental drivers of that design
• Given the widely different positions adopted by banking regulators across the globe, it is important to understand the implications they have on the business model design, partnering strategy and underlying technology of mobile payments offerings
  Alberto Jimenez, Mobile Banking SME, IBM Global Business Services

17.10  Case study: the MMT business case for banks - how Wells Fargo set up the first mobile banking service in the US

• How Wells Fargo created a mobile banking platform to support
• Identifying and assessing the key functions of mobile banking
• Merging mobile, cards and the web to meet customers' evolving banking needs
• Deciding upon a flexible charges and fee structure
• Adding a customer to customer money transfer service to make remitting money fast, easy and secure
• A personal view on mobile money transfer - how banks can ensure
  the entry of mobile networks into the money transfer world is an
  opportunity, not a threat
  Danny Ayala, Head of Global Remittances, Wells Fargo

17.30  The legendary MMT technology shoot out - your indispensable guide to partner selection
We present our accelerated partner selection due diligence programme.  There are dozens of mWallet vendors, and all the leading players providing services in the Americas will be providing live demos at the show. While the user interfaces and capabilities are often similar, key differences often have an impact on your business processes. Each vendor will have 5 minutes in which to differentiate their platform.

18.00 End of day one and networking drinks reception

The programme then continues into:
Conference day two

You can also view the programmes for the pre and post conference workshops:
Mobile Money Academy pre-conference course
Mobile Money Academy post conference course