Conference Day One: Wednesday 05 May 2010

08:15  Registration and coffee

09:00  Chairman's opening remarks
Richard Ketley, Director, Genesis Analytics

09:15  Keynote presentation: M-PESA - establishing partnerships to create a joined up and far reaching payments infrastructure

• How M-PESA usage is evolving
• Next generation mobile money - the importance of partnerships in an established MMT ecosystem: case studies including banks, merchants, MFIs and airlines
• How M-PESA is changing the lives of Kenyans: socio-economic benefits beyond mobile money transfer
  Michael Joseph, CEO, Safaricom

09:45  Safaricom Q&A

09:55  Keynote presentation: how mobile money crosses borders - Zain's One Network

• The development of the world's first borderless mobile network
• Ensuring customers benefit from consistent accessibility and service away from home
• Interoperability as the future of MMT
• Partnerships as crucial to success - regulators, banks, retail, distributors
  Chris Gabriel, CEO, Zain
  George Held, One Network Programme Director, Zain

10:25  Zain Q&A

10:35  Morning coffee and networking

11:00  Keynote presentation: how mobile money experiences differ between East and West Africa

• How cultural variations between different countries affect your mobile money business model
• Adopting innovative client acquisition strategies to maximise your customer base and to differentiate your service from the competition
• How we will increase our agent network from 600 to 3000 by December 2010
• The challenges of conforming to KYC requirements in a country with no national identity programme
• Early results from pilots of B2B and C2B remittances in Uganda
  Bruno Akpaka, General Manager, Mobile Money, MTN Ghana
  Richard Mwami, Head Public Access and Mobile Money, MTN Uganda

11:30  MTN Q&A

11:40  Keynote presentation: the West African experience - differences between launching mobile money in a competitive market compared with markets where you have first mover advantage

• What we learned from Orange Money pilots in the Ivory Coast, and how we have adapted for Senegal and Mali
• The business model for launching a mobile money service in a new market while retaining product, principles and features
• Succeeding in environments where you have different levels of market share
• Scaling partnerships to establish a successful and far reaching agent network: starting with banks, gas and oil companies, MFIs and the transport sector, and moving towards small, independent retailers
• The 3 step marketing approach:
    o Above the line TV advertisements
    o Combined TV, poster and animation campaigns
    o Strong operational marketing - specifically targeted agency promotions and transportational advertising
  Nicolas Levi, Orange Money Director, Orange Money

12:10  Orange Q&A

12:20  Networking lunch

13:40  Keynote presentation: Orascom - what is the potential for mobile money in North Africa?

• Lessons learned from Bangladesh and Pakistan
    o Regulations: securing proof of concept from the Central Bank
    o Effective marketing strategies
    o Establishing a secure agent network
    o Working with Western Union to make low principle, high frequency remittances more convenient
• How the business model and experiences can be adapted for Africa
• The importance of securing first mover advantage in the North African market
  Zouhair Khaliq, CEO, Orascom International Investment Holdings

14:10  How Vodacom adapted the Kenyan M-PESA model to suit Tanzania

• Establishing an effective and extensive agent network in countries with large geographical areas and limited infrastructure
• Initial use of billboards and radio to establish your brand, followed by direct marketing - road shows, informational SMSs, one on one communications, and testimonials
• Developing your agent network with small shops, independent traders, petrol stations and banks
  Jacques Voogt, Head of Department: Financial Services, Vodacom Tanzania

14:40  Orascom and Vodacom Q&A

14:50  Afternoon coffee and networking

15:10  Panel discussion: how to build a successful agent network

• What can m-payment solution developers learn from the African village environment?
• How to form an agency structure that ensures efficient service delivery for customers
• What are the pros and cons of existing agency models?
• How to make the agency structures relevant in relation to the target market
• How to manage agencies: agency customer care
• How to ensure customer satisfaction through effective float management
• The secret of driving mobile money adoption - using agents as tools for customer acquisition
  Catherine Gichunge, Mobile Money Consultant to Globacom Nigeria Ltd
  Olga Morawczynski, Consultant and PhD candidate, University of Edinburgh
  Emil Sjoblom, Researcher at Valuable Bits
  Gunnar Camner, Researcher at Valuable Bits

15:50  Panel discussion: extending financial services to the unbanked

• Mobile money as an enabler for widespread financial inclusion
• What role should be played by banks, and where is the revenue and customer acquisition opportunity in mobile money?
• Banks as agents - our role in cash-in and cash-out
  Kevin Kihara, Relationship Manager, Family Bank
  Len Pienaar, CEO mCommerce, FNB
  Paolo Zambonini, Group Head of Innovation and Special Projects, ABSA Bank

16:40  The famous MMT technology shootout - your indispensible guide to partner selection
We present out accelerated partner selection due diligence programme. There are dozens of mWallet vendors, and all the leading players providing services in Africa will be providing live demos at the show.

17:30  End of day one, followed by networking drinks reception

Pre conference workshop - Mobile Money Academy
Programme Day Two
Post conference site visits